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Five Years of Rock the Frock!

Posted by Molly Smith on
Five Years of Rock the Frock!

Rock the Frock is FIVE!

We had our FIFTH birthday this month and celebrated with a nice big giveaway; lucky bride-to-be Amanda won herself a free appointment at her local Rock the Frock, a gorgeous hairpin by Knot Your Average Bride, a beautiful dream catcher by Rock the Day Styling, a cool af “Modern Romance” pin badge by Way Out Wedding and one of our glorious Love Blooms sweatshirts! Not a bad haul, ey?!


As well as turning FIVE (all the caps, cos we are EXCITED!), we also hit 20,000 Instagram followers the week of our birthday, which was a very exciting moment for us, so THANK YOU for that! <3





To celebrate five whole years of RTF, we spoke to our founder, Karen, about the adventure so far...

"I remember, five whole years ago, nervously getting ready to open my first boutique. My first, tiny shop was in an antiques centre and very vintage in style...

Rock the Frock, volume 1! At Battlesbridge Antiques Centre, in Essex.

"Two years later, my daughter was born and, instead of taking some time off to enjoy motherhood, I thought it’d be a good idea to expand the business (who knows what I was thinking!)"

Enter Rock the Frock location 2, in Chelmsford city centre, and the birth of Rock the Frock franchise!


Rock the Frock, volume 2! The big move to Chelmsford city centre.


Not one to rest on her laurels, Karen realised that helping non-traditional brides in her local area just wasn't enough and she wanted to take RTF nationwide!

"I would never have believed that 5 years down the line, we would have helped hundreds of brides find their dream dress, have an incredible team AND two more RTF boutiques! It’s been a crazy ride, life is never boring & the sleepless nights, tears and exhaustion is all worth it (and that’s just parenting).


Our Bramhall babe Helen joined Rock the Frock in 2018, opening our beautiful Cheshire boutique in September.


And Rock the Frock Sussex opened in November 2018, thanks to our latest RTF fam member, Morgan!


Rock the Frock Essex moved to a new boutique in December 2018; still in Chelmsford city centre, now with a shop front worth photographing!

"If you’re thinking of taking a leap, changing your life, making a change, just bloody do it! As John Lennon said “Life is what happens when you’re busy making other plans”.

"Time moves on whether you are ready or not. Go grab your dreams. It’ll pay you back over & over again."


You heard the woman! Go grab your dreams!




PS - We're not done growing yet! If you're based in Belfast, Glasgow, the North East of England or the South West of England and like the idea of opening your very own Rock the Frock bridal boutique, then get in touch! Email us at

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